Gifted

overview

Gifted is a Shopify app that makes e-gifting more personalized and special. During my internship, I conducted interviews with merchants to research what they wanted in a feature customization dashboard. Using Figma, I created these wireframes of that dashboard, including logo selection, fonts, and colors. Merchants can update the left-hand side and the right-hand side is a live preview. The customization is available for Gifted emails and popup.

Timeline

May 2021 - Feb 2023

SKILLS

User Research, Prototyping, Product Design, Product Management

00. Goal

How can Gifted merchants easily change the colors, fonts, and text of the Gifted emails and popup?

01. Research

Interviews

Emailed 50+ merchants for feedback regarding customization
Conducted five 30-minute interviews with merchants currently using Gifted

Pain points

Need a way to change colors, fonts, and text of Gifted emails and popup to match store’s branding
Need an intuitive dashboard that provides easy manipulation of features

02. Ideation

From the research, we learned that the most important aspects for merchants to customize were fonts and colors to match their store’s branding. When creating the wireframes, I had to include:

Upload area for logo and header image
Color and font selectors for Gifted popup and email
Text input box for header text
Popup and email preview

We had to also keep in mind that there were two emails—one for the gift recipient and a confirmation email for the gift giver.

wireframes // Gifted Emails

Screen Shot 2021-10-05 at 1.20.02 AM.png

wireframes // Gifted popup

Screen Shot 2021-10-05 at 1.20.57 AM.png

Screen Shot 2021-10-05 at 1.21.05 AM.png

Screen Shot 2021-10-05 at 1.21.12 AM.png

03. Final Designs

For this project, I was challenged with the constraints of what we were able to actually develop within the Shopify app ecosystem. For example, we decided to limit the level of customization for the first iteration because we were unable to include more than one color selector; I worked with our senior developer to prioritize the most important features.

finalized // Customization Dashboard

Screen Shot 2021-10-05 at 1.45.17 AM.png

Screen Shot 2021-10-05 at 1.45.27 AM.png

04. Results

This customization dashboard was the feature that launched Gifted to a freemium payment model. While the Shopify app itself was free, we were able to start charging merchants for this customization feature ($9.99 per month).