eBay
overview
Within my first weeks on the eBay Live team, I designed and executed a rapid research sprint program (4 iterative studies across 8 weeks, N=29 in-depth interviews) to guide the launch of the Live Hub V2. Investigating key usability dimensions—including navigation, discoverability via event tiles, personalization, and Live-first user behaviors—I provided real-time evaluative feedback for pre-launch iterations while building the product's foundational research framework.
Timeline
February - April 2026
SKILLS
Qualitative Interviews, Iterative Research
00. Goal
How can we design the Live Hub to improve user engagement and discovery?
01. Execution, Analysis & Synthesis
Please reach out directly at breckelle.zheng@gmail.com for access to the full case study.
