B-Cared
overview
In one of my Brown courses, The Entrepreneurial Process, I worked with a team of 4 to conceptualize an app in the healthcare industry. Our team created B-Cared, a mobile SmartPlanner app that uses AI to help millennials adhere to their medical appointments and tasks. The app incorporates an education and lifestyle channel, smart calendar system, and simplified medical tracking into one platform. As the product manager/designer, I created the MVP for the app in Marvel, as seen below.
timeline
Sept 2020 - Dec 2020
role
Product Manager, Product Designer, User Research
The Problem
How can milennials better develop habits to improve their healthcare?
Research
pain points
Confusion/lack of information on which medical appointments are essential and how often to schedule these appointments
Lack of available time to schedule appointments
INTERVIEWS & surveys
Conducted 10+ one-on-one interviews
Gathered survey data with 40+ responses
personas
User journey map
Ideation
After doing initial research, our team ideated how the app would physically look—which features to add, the flow of the app, and user interface. We developed a few low-fidelity wireframes to start.
Wireframes
Mockups
Using Marvel, I created an MVP of the app with the basic foundational features that our team decided to incorporate.